MY WAY, The New Responsible Fragrance By Giorgio Armani
By : | August 19, 2020

From consciously sourced ingredients to its refillable bottle, MY WAY fragrance by Giorgio Armani, is a responsible commitment to fight against climate change.

This modern floral fragrance, created by Master Perfumer Carlos Benaïm and Senior Perfumer Bruno Jovanovic, opens with bergamot and orange blossom and ends with a base of Virginian cedar and Madagascan vanilla.  A bright white floral bouquet is encapsulated in a talisman bottle, a metaphor for the world.

MY WAY is made from consciously sourced ingredients from around the world. The sparkling start of the fragrance, bergamont is from Calabria and orange blossom from Egypt.  The bright floral heart of the fragrance is a contemporary interpretation of tuberose and jasmine flowers sourced from India. The vibrant base of this composition, has vanilla sourced through a sustainable and responsible program designed to support local communities in Madagascar and Cedar wood is from Virginia. Additionally, the fragrance is formulated with natural alcohol.

MY WAY refillable bottle reinvents fine fragrance for a more sustainable future allowing to reduce waste, reuse and recycle more. Its innovative refill bottle can renew any of the formats without losing one drop of fragrance. A luxurious and effortless way to reduce 64 % plastic material use and 55% of glass use.

https://www.youtube.com/watch?time_continue=55&v=OP2J6-U7C80&feature=emb_title

By combining eco-conception from its bottle design, to its ingredients, MY WAY reduces carbon emissions as of its introduction. As a result of both eco-conception and biodiversity protection programs capturing the 7000 tons of residual emissions in its first year, MY WAY achieves carbon neutrality in a luxurious way.

 

Image and video courtesy – Giorgio Armani Beauty

 

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