Image Courtesy – Estee Lauder

Estée Lauder,  a heritage brand may have found a way to emerge out of the pandemic unharmed by crossing over to the gaming world.

The beauty brand is promoting its new anti-aging serum through ANRcade, a microsite featuring web-based videogames that promote the brand’s Advanced Night Repair Synchronized Multi-Recovery Complex. Each of the four games found on the site have different play styles and provide information about Estée Lauder’s products.

Retrieved from Estee Lauder on Aug 23, 2020

Gaming is increasing in popularity among all age groups, due to lock-down measures implemented during the COVID-19 pandemic . The gaming world is set to reach 3 billion by 2023, according to Newzoo research and this move by Estee Lauder gets new, younger customers interested in the brand while still maintaining their older loyal customer base.

Image Courtesy – Estee Lauder

The Advanced Night Repair Synchronized Multi-Recovery Complex serum contains; Anti-oxidants, Skin-plumping hyaluronic acid, New and exclusive ChronoluxTM Power, Signal Technology (powered by potent peptide, ferment, and plant-derived). The company defines it as the next generation of their revolutionary formula—the most comprehensive Advanced Night Repair serum ever. Patented until 2033.