La Perla Creates Virtual Experience For Its 25th Anniversary Collections

By : LuxuryNext Team | September 6, 2020

Image Courtesy – La Perla

La Perla celebrates the 25th anniversary of its iconic and best-selling Maison collection with the “Villa La Perla” virtual experience.

Through Villa La Perla, which is launched on September 6th, on the laperla.com website, the historic lingerie company unveils two capsules for the special occasion: Maison rainbow and Maison metallic.

Villa La Perla Virtual Experience Entrance

Image Courtesy – La Perla

“Maison Rainbow is my homage to summer, imagined in fresh colors with a youthful spirit. The rainbow is a timely reminder of the current times. This collection serves as a representation of our resilience, uniting us in a message of hope” says Alessandra Bertuzzi, Creative Director of La Perla.

The virtual experience, allows one to immerse in a sort of Italian period villa, divided into several rooms dedicated to the themes and craftsmanship that have characterized the success of the Maison; you can retrace its history starting from the archive, to get to the latest collections. The line, which offers underwear, tank tops, slip dresses and dressing gowns, is handmade in the atelier in Bologna where the brand was born. The luxuriously handcrafted pieces are made of Italian Como silk satin and finished by hand with an antique and intricate Florentine Frastaglio embroidery technique.

Image Courtesy – La Perla

The Rainbow capsule will be available online from the beginning of September, at the brand’s flagship stores and global concessions, while the Metallic line will be launched in November 2020.