A select group of clients will be contacted by a sales representative at Alexander McQueen. Any pieces the clients wish to sell will be assessed and if eligible assigned a buy-back price. Once the pieces are received and authenticated by Alexander McQueen, the client will be issued with a credit note with which they will immediately be able to purchase new items from specified Alexander McQueen stores. Once processed by Vestiaire Collective the pieces will carry an external NFC tag giving prospective new buyers access to information confirming the authenticity of the piece. The pieces will be available to purchase on a dedicated ‘Brand Approved’ page on the Vestiaire Collective app and site.

Known for its impeccable craftsmanship and creation of uniquely beautiful garments, Alexander McQueen’s collections are designed to stand the test of time. Both McQueen and Vestiaire Collective are committed to facilitating a move towards sustainability in the fashion industry and in consumer behavior more broadly.

This innovative collaboration will give companies such as Alexander McQueen the opportunity to control their pre-owned products, solving one of the main issues of second hand luxury resale: the authentication. Throw “Brand Approved” customer will be provided with a guarantee of authenticity.