Image Courtesy – YNAP Group

ARMANI and YOOX NET-A-PORTER GROUP announce a new strategic phase and a re-designed retail future.  It’s a post-COVID shift that other luxury retailers might follow.

The agreement, in place until 2025, will redesign and, over the next two years, develop a revolutionary, digital and integrated shopping experience for customers. It will integrate ARMANI’s digital stores with their physical boutiques and, leveraging YOOX NET-A-PORTER’s global logistics network, will create a seamless connection between ARMANI’s clients and products, online and offline.

In the current context, and becoming even more apparent following Covid 19, the fashion system has to be redesigned, with technology powering a more innovative approach. Technology can enable a direct and personal relationship with the customer, build an understanding of their expectations and provide the widest possibility of choice by integrating physical boutiques and virtual stores.

In line with this, ARMANI, together with YOOX NET-A-PORTER, have set out a strategy to seamlessly integrate ARMANI’s physical and digital network. This partnership marks a new chapter that will support more sustainability, transparency and circularity for ARMANI customers, especially in light of rapidly evolving shopping habits and demands. This partnership is the next milestone for the established NEXT ERA business model, designed by
YOOX NET-A-PORTER, which is accelerating further advancements in customer experience through full integration of online and offline worlds.

This partnership is the next milestone for the established NEXT ERA business model, designed by YOOX NET-A-PORTER, which is accelerating further advancements in customer experience through full integration of online and offline worlds. It allows clients to manage their purchases in a flexible way and benefit from the full potential of all channels.

The goal of the NEXT ERA project with ARMANI is to offer customers access to all available products across both online and offline channels, providing a far more flexible shopping experience. Customers will begin to enjoy the new features of the NEXT ERA model on the armani.com website from 2021, with full integration expected from 2022.