Sanjana Chauhan

Sanjana Chauhan, as the former Senior General Manager (Marketing) for DLF Emporio, India’s first and finest luxury retail mall in New Delhi, is well versed with the workings of the Indian luxury industry. She has been part of the luxury industry’s amazing growth story in India. As part of the luxury mall, she initiated several new marketing ideas and concepts and pioneered social media marketing for multiple luxury brands in India.

Posts by Sanjana Chauhan:

 
By : Sanjana Chauhan | February 24, 2014

London fashion week, Autumn/Winter 2014, Burberry Prorsum The British capital city plays host to one of the biggest annual fashion week in the world. Much like New York, it is where fashionistas, store owners and fashion powerful converge to figure what Londoners, and the world, will be wearing. The London Fashion Week Autumn/Winter 2014 did […]

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By : Sanjana Chauhan | February 19, 2014

The ASSOCHAM India Luxury Summit (ILS) 2014, held recently in Delhi, was themed around the adage: ‘Believe in India’. High profile delegates examined the problems that the Indian luxury industry is facing and what needs to be done to tackle that: Among the points that come up for discussion were the strategies required to succeed […]

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By : Sanjana Chauhan | February 17, 2014

There are some curious statistics attached to New York Fashion Week Fall 2014, that brilliant fashion extravaganza which the world waits for. Like, how 630,000 people tuned in to watch the runway shows being streamed live on its official website as well as 194 other online outlets. Michael Kors’ edgy show attracted over 15,600 viewers, […]

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By : Sanjana Chauhan | February 3, 2014

Clinique Bridal Trousseau Service For luxury cosmetic and skin care brands, the Indian bridal market is one of the largest in the world. No wonder they are launching exclusive services for the market. Like the recent bridal trousseau service, launched by both Clinique and M.A.C. Clinique believes in a personalized service model, particularly when it […]

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By : Sanjana Chauhan | January 28, 2014

“Femme Assise robe Bleue” by Pablo Picasso There is some cheer for the global art market at the start of the New Year. Christie’s has reported a huge increase in sales. Expanding buyer base has driven a record year at Christie’s with art sales accounting for £4.5 billion, up by 16 per cent. Of these, […]

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By : Sanjana Chauhan | January 23, 2014

Gucci, India The Indian luxury market is expected to grow by a staggering 25 per cent in the next year and will touch the magic figure of $15 billion by the financial year 2015, almost double of the current level of $8 billion. This is the prediction made by ASSOCHAM, the high profile business association […]

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