Sanjana Chauhan

Sanjana Chauhan, as the former Senior General Manager (Marketing) for DLF Emporio, India’s first and finest luxury retail mall in New Delhi, is well versed with the workings of the Indian luxury industry. She has been part of the luxury industry’s amazing growth story in India. As part of the luxury mall, she initiated several new marketing ideas and concepts and pioneered social media marketing for multiple luxury brands in India.

Posts by Sanjana Chauhan:

 
By : Sanjana Chauhan | November 1, 2013

India may be a difficult market but international luxury brands continue to be bullish …

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By : Sanjana Chauhan | October 2, 2013

Timelessly beautiful, the exquisite hand-painted wall coverings, fabrics, porcelain and furniture pieces from de Gournay are crafted using ancient techniques and are splendid examples of ancient craftsmanship. Bergdorf Goodman Restaurant, New York Like many other exquisite brands and companies, Claud Cecil Gurney founded de Gournay quite by accident in 1986. He was searching for artisans […]

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By : Sanjana Chauhan |

Trunk shows are just a strategy to sell more products in the short-term, but can affect the image of the brand…

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By : Sanjana Chauhan | October 1, 2013

From being exclusively reserved for the traditional elite, the luxury market in India …

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By : Sanjana Chauhan | September 14, 2013

A creative, well-made product is not enough to surprise a discerning luxury customer today. Brands need to design exclusive offers and clubs that helps build strong customer relationship and engender loyalty. Dinner Party Held at FENDI Casa in Miami Years ago, luxury brands offered services like an interesting personalized shopping experience to a select few […]

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By : Sanjana Chauhan | September 11, 2013

The retail experience is undergoing a transformation with extravagant stores, special events and the emergence of a high street. Christian Louboutin Store, Mumbai Last week, JJ Valaya, India’s answer to Roberto Cavalli’s flamboyance and elan, opened a sprawling store, spread over a few thousand square feet in New Delhi. The store called The House of […]

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