Posts by Sanjana Chauhan:
India may be a difficult market but international luxury brands continue to be bullish …
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Timelessly beautiful, the exquisite hand-painted wall coverings, fabrics, porcelain and furniture pieces from de Gournay are crafted using ancient techniques and are splendid examples of ancient craftsmanship. Bergdorf Goodman Restaurant, New York Like many other exquisite brands and companies, Claud Cecil Gurney founded de Gournay quite by accident in 1986. He was searching for artisans […]
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Trunk shows are just a strategy to sell more products in the short-term, but can affect the image of the brand…
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From being exclusively reserved for the traditional elite, the luxury market in India …
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A creative, well-made product is not enough to surprise a discerning luxury customer today. Brands need to design exclusive offers and clubs that helps build strong customer relationship and engender loyalty. Dinner Party Held at FENDI Casa in Miami Years ago, luxury brands offered services like an interesting personalized shopping experience to a select few […]
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The retail experience is undergoing a transformation with extravagant stores, special events and the emergence of a high street. Christian Louboutin Store, Mumbai Last week, JJ Valaya, India’s answer to Roberto Cavalli’s flamboyance and elan, opened a sprawling store, spread over a few thousand square feet in New Delhi. The store called The House of […]