Posts by Sanjana Chauhan:
The Indian economy may be going through downturn. However, many luxury brands are still betting on it, including the marquee heritage brand, Villeroy & Boch, which has set up its first store in Mumbai and hopes to expand to a few more cities. In an exclusive interview, Nicolas Luc Villeroy talks about expanding into new […]
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Excerpts from report “Small Ain’t Beautiful — Point of View on India Luxury Market” Unlike what the world believes, India’s rendezvous with luxury is several hundred years old, reveals a report by consultants Bain & Company. In the first part of a two-part series, they trace the history of luxury in the country and the […]
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Fashion label Maiyet has partnered with Nest, a non-profit organisation working with artisans in several parts of the world, to set up a state-of-art weaving centre in Varanasi from where it sources sumptuous silk. Maiyet Spring Summer Collection 2013 Outreach programmes are essential image building tools that luxury brands often fall back on. There are […]
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Rachel Roy, American fashion designer with a Dutch mother and an Indian father, grew up in the sunshine state of California, majored in liberal arts, before moving to New York to work as a stylist. She then joined urban fashion line Rocawear, where she rose to a position of creative director for its women and […]
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Brands have often joined hands with high-profile events or sporting tournaments as part of their marketing endeavours to reach out to their influential client base, like Ganjam’s backing of the glamorous Jaipur Polo. – See more at: https://luxurynext.com/old-website/luxury-leveraging-events.html#sthash.41as3on1.dpuf Trophies given by Ganjam to the winning team at GJT 2013 – Building brand loyalty is a […]
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In a world that’s attempting to find new solutions to make life, and luxury, more sustainable, beauty brands are increasingly experimenting with Paraben-free and silicon-free raw materials. So, can ‘sustainable’ and ‘luxury’ co-exist? This big debate has increasingly convulsed the luxury industry, particularly at a time when issues of sustainability continue to engage the world. […]