Set up 28 years ago by Meera Mahadevia, The Accessory label, with a slew of handcrafted products – from her famous bags to shoes to belts, has been super successful in breaking through the clutter and establishing itself as an independent luxury brand. Mahadevia speaks about her gradual climb to the top and how Indian […]

Limited editions need to remain loyal to a luxury brand’s DNA, yet stand apart from ordinary luxe …

Kama Aayurveda Marketing gurus claim that luxury brand marketing is the purest form of marketing since the industry is completely driven by customer perception. New luxury brands looking to create an impact in the international market face tremendous challenge since customer perceptions are difficult to mould. So, what makes a brand a global success? Is […]

In the competitive world of international business and branding, what country a product originates from is an important concept and determines its positioning. For luxury brands, the country of origin takes on a whole new meaning because they depend heavily on heritage, craftsmanship and historical associations to position themselves. Most international luxury brands are of […]

David Dietz broke all existing notions of what constitutes ‘luxury’ by setting up Modavanti, an online high fashion store that sells only the best of sustainable fashion curated from across the globe. Modavanti’s Director of Operations, Adam Clancy, tells us what went into creating this path breaking online store and the future of online luxury […]

Much like an artisan, illustrator Donna Mehalko adds an artistic value to a luxury brand. At the start of her career, she moved to New York to work with Lord & Taylor, before designing a full page ad in the New York Times besides working with marquee names like Neiman Marcus and Estee Lauder. Mehalko […]