Sanjana Chauhan

Sanjana Chauhan, as the former Senior General Manager (Marketing) for DLF Emporio, India’s first and finest luxury retail mall in New Delhi, is well versed with the workings of the Indian luxury industry. She has been part of the luxury industry’s amazing growth story in India. As part of the luxury mall, she initiated several new marketing ideas and concepts and pioneered social media marketing for multiple luxury brands in India.

Posts by Sanjana Chauhan:

 
By : Sanjana Chauhan | May 27, 2013

Intricate kimonos, hand-embroidered capes and handloom fashion clothing – there is a lot that the fashion label Talitha offers to its customers. The label, co-founded by fashion editor and stylist Kim Hersov and Shon Randhawa, Indian designer and embroidery expert who also founded the brand Patine, was conceptualized on a whim. Hersov, while packing for […]

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By : Sanjana Chauhan | May 24, 2013

Treccani Milano, the artisanal bespoke Italian shoes and leather accessory brand, was inspired by its founder Emanuele Bonasia’s travels across Europe and North America. “But the idea didn’t come to me because of what other retailers across those continents were doing. I was motivated by what they weren’t doing,” muses Bonasia. “I noticed that there […]

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By : Sanjana Chauhan | May 10, 2013

Once, luxury trunks were proud possessions of the royal families of India. Now, for the affluent in India, beautifully handcrafted trunks are not just statement-making accessories, but also capture their personality and their taste. No wonder you can count Trunks Company Jaipur among the most coveted of Indian brands, and is a brainchild of curators […]

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By : Sanjana Chauhan | May 8, 2013

“The dream is not to own a crown. It is to be a king.” These words by Gian Luigi Longinotti Buitoni, Ferrari North America’s former CEO, hold a deeper implication than most people realize. Years ago, luxury brands offered services like personalized shopping to a select few clients. These days, they are being offered to […]

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By : Sanjana Chauhan | May 2, 2013

In the year 2008, as the marketing head of the Indian business house that launched the tableware ..

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By : Sanjana Chauhan | May 1, 2013

‘Sustainable luxury’ for many has been just an oxymoron term, but now we see leading luxury fashion brands…

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