Your past is what makes you. That isn’t only applicable to humans, but to brands too. And it’s even truer in the case of luxury brands. After all, the fact that some brands have been around for more than 100 years gives them that extra aura of exclusivity and awe. Many old brands, today, rightfully […]

As is often said, you need to be in touch with your past to create a better future. This is most true for India and its luxury. Not only have the seeds of historical luxury consumption germinated into a full fledged contemporary luxury buying pattern, but India’s culture has influenced its current luxury brands. Maharaja […]

India is a complex market. If its infrastructure and retail problems were not enough, Indian consumers too don’t want to make it very easy for luxury brands to market themselves in India. It’s no secret that globalization, increasing choices of careers, BPOs and other factors have made making money easier. These gave rise to a […]