Posts by TheLuxury NextTeam:
Even in an economic downturn the luxury residential estate market is booming. In a series of three pieces, we look at the destinations in which you can invest in, in India and abroad. We start with India… Windmills of your Mind, Bangalore According to Jones Lang LaSalle’s 2013 report on the luxury market, luxury housing […]
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Excerpts from report “Small Ain’t Beautiful — Point of View on India Luxury Market” by Bain and Company Wednesday, August 21, 2013 In the second excerpt from Bain & Co report, we look at factors that have driven growth in luxury consumption in India in recent times and the roadblocks the industry needs to deal […]
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Vivek Sahni has worked on creating corporate identity, graphics and packaging for several Indian luxury brands and believes that good design plays a vital role in differentiating a successful brand from a ‘also ran’. Vivek Sahni Much like art, graphics and design play a large role in how luxury brands are perceived. And the top […]
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The relationship between art and luxury goes back to the very beginnings of human civilization. Early leaders of primitive groups distinguished themselves as such through the use of symbolic signs of their primacy. Be it jewelry, clothing or ritualistic items, all were unique objects incorporating rare elements and therefore precious materials, whose sole purpose was […]
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The luxury market in India has traditionally been seen as a men’s market. For example, in contrast to many other emerging markets, the apparel market is still dominated by men’s wear. Social norms, customs and practices ingrained in Indian society influence consumer behavior. Indeed, in a 2007 McKinsey study, half the respondents said their husbands […]