Pure Gold across the world signifies power, success, grandiose and perfection. The beauty of this precious and highly desirable metal is that apart from being considered extremely auspicious, it is well-regarded in many cultures for its medicinal value as well. One would think that so many wonderful attributes in one creation is more than enough but a Swiss company named “DeLafée” which means “from the fairy” in French would beg to differ.

DeLafée originated in 2005 by making handmade edible gold as a perfect accompaniment to delicious chocolates and gourmet food. Since then a beautiful and sensual Fairy has been spreading her magic into people’s lives all over the world all the way from the mountains of Switzerland.

Some of the earlier impact and success of DeLafée can be gauged when their gold chocolates were selected to be given to nominees at the Oscar Award ceremony (2006) in Los Angeles. Famous Celebrities who had received DeLafée’s gold chocolate “Intimacy” box were: Charlize Theron, Cameron Diaz, Jennifer Aniston, Rachel McAdams, Angelina Jolie, Scarlett Johansson, Sarah Jessica Parker, Naomi Watts, Eva Longeria, Uma Thurman, Reece Witherspoon, Jake Gyllenhall, Robert Downey Jr., Pierce Brosnan, Heath Ledger, Russell Crowe, George Clooney, Jamie Foxx, Orlando Bloom and the list goes on.

According to Sébastien Jeanneret Founder of DeLafée the idea behind the company was to create spectacular, customized and highly symbolic gourmet products with pure 24 karat gold. They develop recipes and designs for precious luxury products decorated with edible gold and silver and for the same they work with the best manufacturers of Switzerland to ensure highest quality standards of the brands.

If you have been impressed by what you have read till now then you can prepare to be amazed! DeLafée has been since sometime now doing meticulous research and development to pioneer aesthetics and exquisiteness of gold to be channelized in multiple innovative ways. Which means it is probably the only company in the world to diversify gold into different segments like Edible gold creations, Fashion and Beauty, and Interior Design. Hence, some of their admired product range encompasses sparkling wine with edible gold, temporary tattoos made 24 karat gold, finest hand-rolled Dominican cigar wrapped in 24 karat gold leaf and gold mosaics flat pieces which can be used in combination with regular tiles or mosaics to decorate bathrooms, swimming pools, spas, or any indoor or outdoor space amongst their many other offerings.

Another not widely known secret includes that DeLafée gold is used by some of the top notch luxury fashion brands in their lace and jewelry and even luxury watch brands have managed to fall under their spell. Recently they are also collaborations for the brand to be used in leather apparels and shoes. Sébastien Jeanneret vision for the brand can be best comprehended when he says “We aspire to be known as the company who has been able to tap into the absolute potential of pure gold and managed to engineer diverse utility of this precious product into bespoke solutions for it’s true connoisseurs and we will continue to do so in the future as well.

DeLafée is currently sold worldwide on their website www.delafee.com and is also sold via distribution partnerships in Japan, Middle East, and Turkey and the excellent news is that they have major expansion plans for other countries as well through more such partnerships and tie-ups with select retailers. Additionally they also design ‘Luxury Corporate Gifts’ which have been used by renowned brand names like La prairie and Four seasons hotel.

My personal favorite offering though has got to be where you can make your special event truly memorable by offering cocktails and mocktails with DeLafée gold ice cubes. Each ice cube contains flakes of pure edible gold (guaranteed min. 23 carats). As the ice melts the gold is released and floats to the surface creating a sparkle to your drink. Did I just hear the sound of glasses go clink..cheers!