Dolce & Gabbana is embracing change in a unique way by presenting a first ever “see-now, buy-now” collection that breaks the fashion industry tradition.

Image Courtesy – Dolce & Gabbana

With physical stores diminishing and the shift in retail during the digital age, e-commerce takes over as the preferred way to shop for many. Dolce & Gabbana, as always, is a brand not afraid to metamorphose with the current climate and presents their latest ready-to-wear collection as a digital fashion show, “Walking in the Street”, with all pieces available to buy now.

Image Courtesy – Dolce & Gabbana

Released every 30 days, “Walking in the Street ” shows will be captured in a moving runway format with about 10 models, 35 looks, and no audience. They will showcase a mix of the brand’s pre collections and new looks designed with each mini-show’s theme in mind.

Image Courtesy – Dolce & Gabbana

The collection is relaxed, with a lot of sneakers, bags, blazers and denim. The brand wanted to have something that could mirror current times, but with a strong Dolce & Gabbana touch.  The show allows Dolce & Gabbana to present, through real fashion shows, collections immediately available for purchase. The Instagram videos are also shoppable.