Gucci has announced the relaunch of its Equilibrium platform as part of the company’s ongoing efforts to both channel sustainability and combat discrimination.

 

Image Courtesy, Gucci

 

With a commitment to generate positive change for people and planet, Gucci Equilibrum both aims to reduce environmental footprint and protect nature while supporting people’s rights and championing respect and inclusivity.

Gucci aims to supplement its communal output with monetary support from its Changemakers fund, scholarship programs and activations at its retail outposts, website and within the Gucci app. The Environmental Profit and Loss (EP&L) report, part of parent company Kering‘s endeavor to fight climate change, also ties into Gucci Equilibrium.

“Gucci is driven by the issues that are fundamentally influencing and creating our collective future… In light of current events, our unwavering commitment to combat racism and fight for equality is now even stronger,” said Marco Bizzarri, President and CEO of Gucci in a statement. “As a company, we will continue to focus on generating positive change for people and for nature across our business.”

Image Courtesy, Gucci

 

Gucci is also focusing on its 360-degree strategy that promotes urgent climate action.

In addition, Gucci also added that it is strengthening its Equilibrium message beyond the newly dedicated platforms to its main e-commerce website, app and retail activations with a new set of icons allowing consumers to discover the sustainability features for around 400 products.

Images courtesy – Gucci