Jade by Monica & Karishma brings their unique luxe experience online with www.jadebymk.com

Jade by Monica and Karishma launch their own ecommerce platform to create a seamless and intimate shopping experience for brides-to-be, her entourage, as well as connoisseurs of couture. www.jadebymk.com will also offer one on one virtual consultation and e-meetings with the designers themselves that tie in with shopping directly from the brand’s very own platform for bespoke made to order solutions for special occasions.

In its decade long journey, JADE by Monica & Karishma has carved a distinct niche for itself as a couture label catering to the new age, discerning woman including brides. The label, today, is known for its unique aesthetic that deftly balances quintessential traditional artistry with a contemporary appeal has come to be adored by women across the globe. Now, with the world on the cusp of a new digital era, designers Monica and Karishma  seek to bring the JADE experience to the online world via their own ecommerce platform. The platform sets out to create a seamless and intimate shopping experience for brides-to-be, her entourage, as well as connoisseurs of couture. www.jadebymk.com also offers one on one virtual consultation and e-meetings with the designers themselves that tie in with shopping directly from the brand’s very own platform for bespoke made to order solutions for special occasions.

Monica and Karishma have always been devoted to celebrating India’s ancient crafts and techniques via constant innovation that makes craft significant to the current generation, while also breaking geographical barriers. The Chanakya School of Craft, founded by Monica & Karishma under the patronage of parent company Chanakya International, stands testimony to their dedication to keeping India’s artisanal legacy alive and vibrant.

The label’s limited-edition bridal couture collection, along with its first ever luxury pret collection will make their debut on the platform. Monica Shah shares, “We’re entering a new era of digital living. The beauty of eCommerce is that it breaks geographical barriers and brings you closer to your audience across the country and globe. We are very excited to bring JADE to couture lovers, wherever in the world they may be.” Karishma adds, “The New Age women see couture for more than just the novelty. They want to invest in a bespoke creation that is timeless, versatile and experimental – so that there’s sustained use over time. This applies even for bridal couture, where they want pieces they can make the most of, while still being able to pass it down. We’re so happy to open up our world to brides like these all over the globe!”

JADE is the culmination of Monica Shah and Karishma Swali’s creative spirits, their love for hand-craftsmanship and devotion for Indian heritage. They started this label with one goal in mind: to design couture pieces for women like themselves – free-spirited, discerning and who make their own rules, someone who walks the line between heritage and modernity with élan. Their passion for Indian artisanal excellence and their enthusiasm for modern innovations gives birth to a unique aesthetic; one that is quintessentially Indian yet distinctly global.

About The Collections on www.jadebymk.com

La Muse Mystique

The silhouettes of La Muse Mystique are designed to make an unforgettable statement. There are contemporary embroidered jackets, A-line lehenga lush with opulence and regalia, airy and ethereal sheath skirts, sarees that drape around the body like second-skin, Victorian blouses, Mughal-inspired Anarkalis, and lacy gowns that feel like soft breeze on the skin.

Luxury Pret

The Luxury Pret collection presents a myriad variety of luxurious occasion-wear. Find glamorous skirts, statement-making gowns and jumpsuits, sleek outerwear , overlays, sultry blouses, elegant sarees and then some more, woven with a whole lot of care, love and rich savoir-faire, making the repertoire from JADE more inclusive. Every ensemble is handcrafted in keeping with the couture signatures that the label is so well-known for,  to create an elevated sense of everyday luxury