FDCI’s India Couture Week 2020 to go digital – FDCI

The first-ever digital edition of India Couture Week 2020, organised by the Fashion Design Council of India, to be held from September 18 to 23, 2020.

The event which takes place in August annually has been moved to September due to the impact of Covid-19 and will give the opportunity to designers to reach savvy audiences, and explore interesting ways of showing collections ahead of the festive season.

The six-day long digital event, will have top dsigners Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu and Nikhil and Suneet Varma showcase their creativity and new trends.

The digital event will not only present collections of top couturiers but also showcase their couture films/videos and supporting content, which will go live on a preset show schedule, emulating the format of a physical event. These films will be streamed on the FDCI’s digital platforms – Instagram, Facebook, Twitter, YouTube, and the FDCI website.

Speaking about the India Couture Week 2020, the FDCI Chairman Sunil Sethi said, “The FDCI has been a front-runner in establishing a fresh template, in tandem with the changing times. Couture has all the elements of fantasy, and as screens take over our lives, we hope to recreate the magic of this genre, with pure creativity. We are delighted to partner with Hindustan Times, as we immerse in a world of both print and digital,”

The official hashtag for the event is #DecodingCouture