With the exclusive Chinese partner APAX Group, the Green Carpet Fashion Awards was introduced in China for the first time, during Shanghai Fashion Week. Ten awards were announced at this year’s event, commending outstanding contributions on the road to the sustainable development of Chinese fashion.

Green Carpet Fashion Awards is the world’s first award encouraging sustainable brand development in the fashion industry. Jointly organized by the Italian National Fashion Chamber (CNMI) and the sustainable brand consulting company Eco-Age, it has captivated the attention of the fashion industry with its concept of sustainability and environmental protection.

Simultaneously presented online using augmented reality, holographic technology, digital and movie techniques and other specialized technologies, the scene was livestreamed by British Sky Broadcasting, YouTube and Tencent Video.  Central to the awards was the permanent web experience launched a few days ago, which gives a global perspective of the work being done by designers, manufactures and individuals to create and promote sustainability in fashion.

The awards covered almost every aspect of the fashion industry, including Best Independent Designer, Art of Craftsmanship, Eco Stewardship, Sustainable Producer, Asia Women Empowerment and Asia Changemaker. Five awards were handed out on stage at the Shanghai event, including a ‘GFCA Eco Stewardship Award’ to Chinese cashmere giant Erdos and the ‘GFCA Sustainable Producer Award’ to the Chenfeng Group. 

A panel discussion on sustainable fashion after the ceremony promoted interaction and cooperation in the fields of fashion, design and environmental protection between Italy and China, as well as introducing the concept of fashion and environmental protection to direct sustainability in the Chinese industry and promoting its future sustainable development.

“The Green Carpet Fashion Awards are of great significance to China on the occasion of the 50th anniversary of the establishment of the diplomatic relations between China and Italy,” Carlo Capasa, chairman of the Italian National Fashion Chamber, said via a live connection. “It will further increase exchanges, cooperation and deep friendship between Italy and China in promoting the sustainable development of fashion.”