Image Courtesy – Varsity Headwear

For this coming Black Friday, Varsity Headwear, a sustainable luxury brand has partnered with UNICEF Norway, a chapter of UNICEF Global, for an “Anti-black Friday” weekend event.

Varsity was created by brothers Alex and Seb Adams. Their vision was to create the perfect cap, born of unparalleled fit, form and function. A cap using the finest materials, with a level of quality more commonly associated with bespoke tailoring. Its baseball caps are made with cashmere, alpaca, synthetic suede and wool, as well as technical fabrics such as sleek and buttery soft oilskin, linen-cotton and corduroy.

Image COurtesy – Varsity Headwear

For this coming Black Friday, Varsity Headwear has partnered with UNICEF Norway, a chapter of UNICEF Global, for an “Anti-black Friday” weekend event. The brand will donate 10 percent of all sales to UNICEF beginning on Black Friday and throughout the weekend, until Sunday night – the idea is to offer shoppers an alternative to standard holiday sales, re-evaluate consumption, and instead give back to the community at a time when it’s needed most.

Historically, Black Friday sales encourage overproduction and overconsumption, something that is not a sustainable long-term solution – and something that Varsity does not believe in. The brand belives that it can make a significant impact in changing the world, one cap at a time, by partnering with one of the world’s most impactful charities, the UNICEF.

Image Courtesy – Varsity Headwear

Varsity Headwear believes that  customers should only purchase a cap when they need one. By choosing quality over quantity, they can increase the life of their products and contribute to a more sustainable industry.