Image Courtesy Piferi

A new luxury vegan shoe brand, Piferi, created by Alfredo Piferi, the former head designer of Jimmy Choo is launching exclusively at the London department store Harrods, next month.

Alfredo Piferi showcased his eponymous collection at Milan Fashion Week in February 2020. This unique sustainable collection is composed of sleek and 100% vegan boots and curvy sandals with removable components, like a rhinestone bracelet or soquette ruffle at the ankle. The products are made from recycled materials, such as polyester and lurex, and reclaimed plastic bottles.

Image Courtesy Piferi

Sustainability is becoming more important for the luxury customer.  But in addition to being vegan and sustainable, Piferi shoes are also super feminine, dreamy, unique and beautifully crafted. The idea is to try and get the fashion customer to buy their shoes without even thinking about the fact that they aren’t leather.

Image Courtesy Piferi

Harrods is the first retail outlet to sell Piferi’s collection which was originally supposed to be launched back in May, but due to the pandemic and the lockdown, it had to be pushed off to November 2020. Following the Harrod’s launch, the brand will also be sold at Browns in London, Level in Dubai, and with Pedder Group in five locations in China.

The Piferi website is set to launch next month.