BAFTA award-winning actor, screenwriter, and poet Michaela Coel is to launch Oxfam’s #SecondHandSeptember campaign to raise awareness of the impact of fashion and to promote second hand shopping.

Oxfam is asking consumers to pledge to buy only second hand clothing for the month of September. The campaign is backed by a number of commercial partners including Selfridges, eBay, and Vestiaire Collective.

#SecondHandSeptember has its origins in “köpskam,” a Swedish movement that was created to stop buying new clothes and turn to secondhand garments, at least for a month. Interestingly, this whole campaign isn’t about blaming the consumers, but about inviting them to rethink their ways of consuming. It aims to convince them to give up compulsive shopping for new garments and opt for secondhand clothing instead for this month.

Coel will feature in the windows of more than 500 Oxfam shops nationwide, showcasing clothing from the Oxfam Online Shop, and the clothes that she is sporting will be available to buy from Oxfam’s pop-up shop in Selfridges London Designer Galleries for four weeks from 7th September.

The Oxfam / Selfridges pop-up shop will stock an iconic 90s Gaultier PVC red suit, as worn by Coel, Ossie Clarke dresses, original leather flying jackets, and 90s sportswear. There will also be a collection to buy on Selfridges.com.

All of the proceeds will go towards Oxfam’s mission to beat poverty around the world.

Source and Image Courtesy – Oxfam