Brands have often joined hands with high-profile events or sporting tournaments as part of their marketing endeavours to reach out to their influential client base, like Ganjam’s backing of the glamorous Jaipur Polo. – See more at: https://luxurynext.com/old-website/luxury-leveraging-events.html#sthash.41as3on1.dpuf Trophies given by Ganjam to the winning team at GJT 2013 – Building brand loyalty is a […]

Clive Christian, who took over the reins to one of the oldest British Perfume Houses, has created pure perfumes in complex formulas with the most precious natural ingredients from the corners of the British Empire. What began as an experiment in promoting all forms of luxury is today a business that spawns bespoke perfumes. Clive […]

In a world that’s attempting to find new solutions to make life, and luxury, more sustainable, beauty brands are increasingly experimenting with Paraben-free and silicon-free raw materials. So, can ‘sustainable’ and ‘luxury’ co-exist? This big debate has increasingly convulsed the luxury industry, particularly at a time when issues of sustainability continue to engage the world. […]

American maverick property developer John Hitchcox has brought his peculiar blend of branded luxury apartments and community enclaves to India. John Hitchcox is betting big on India. “The country is so vibrant – it is like a country in an overdrive,” he says. Having firmly established his association with Panchshil Developers to build a Yoo […]

That’s what the road ahead is likely to be for luxury brands in India. While there are indications that the market is mature enough to register a sharp growth, there are several impediments along the way.  The Indian luxury market has grown by about 20 percent in the past four years, particularly in segments like […]

Set up 28 years ago by Meera Mahadevia, The Accessory label, with a slew of handcrafted products – from her famous bags to shoes to belts, has been super successful in breaking through the clutter and establishing itself as an independent luxury brand. Mahadevia speaks about her gradual climb to the top and how Indian […]