Limited editions need to remain loyal to a luxury brand’s DNA, yet stand apart from ordinary luxe …

Kama Aayurveda Marketing gurus claim that luxury brand marketing is the purest form of marketing since the industry is completely driven by customer perception. New luxury brands looking to create an impact in the international market face tremendous challenge since customer perceptions are difficult to mould. So, what makes a brand a global success? Is […]

In the competitive world of international business and branding, what country a product originates from is an important concept and determines its positioning. For luxury brands, the country of origin takes on a whole new meaning because they depend heavily on heritage, craftsmanship and historical associations to position themselves. Most international luxury brands are of […]

There are rumours that the London-based super-exclusive members-only club, Soho House, plans to locate its India venture at that starry Mumbai suburb, Juhu, a tranquil suburb with vacation homes, now home to the swish movie makers and actors. The members-only, Soho House is said to be the place even Samantha Jones (the scintillating PR Executive […]

CREDO Milano’s quietly discreet bags and leather accessories combine the charm of handcrafted design with Italy’s finest leather to appeal to a consumer who is both discerning and a connoisseur of bespoke luxury. If Italian style is all about elegance, luxury and a quintessential timelessness, Credo Milano, the bespoke bag brand, epitomises this tradition to […]

David Dietz broke all existing notions of what constitutes ‘luxury’ by setting up Modavanti, an online high fashion store that sells only the best of sustainable fashion curated from across the globe. Modavanti’s Director of Operations, Adam Clancy, tells us what went into creating this path breaking online store and the future of online luxury […]