Your past is what makes you. That isn’t only applicable to humans, but to brands too. And it’s even truer in the case of luxury brands. After all, the fact that some brands have been around for more than 100 years gives them that extra aura of exclusivity and awe. Many old brands, today, rightfully […]

What do you gift someone who has it all? Luxury retailers have long known that an experience scores higher in EQ and recall value than just a product, and so they’ve created entire universes around their offerings. When it comes to gifting, the Indian imagination – so far confined to a pretty package tied with […]

In this exclusive extract from a presentation at the Harvard Business School on the book The Luxury Market in India: Maharajas to Masses, which he co-edited, Glyn Atwal writes about how China and India’s luxury maps are being redrawn to include new pockets of consumerism. The battle to capture the luxury consumer may have started […]

Once, luxury trunks were proud possessions of the royal families of India. Now, for the affluent in India, beautifully handcrafted trunks are not just statement-making accessories, but also capture their personality and their taste. No wonder you can count Trunks Company Jaipur among the most coveted of Indian brands, and is a brainchild of curators […]

“The dream is not to own a crown. It is to be a king.” These words by Gian Luigi Longinotti Buitoni, Ferrari North America’s former CEO, hold a deeper implication than most people realize. Years ago, luxury brands offered services like personalized shopping to a select few clients. These days, they are being offered to […]

“Indian luxury hotel brands are known for their service quality and as an international brand it is difficult but imperative for us to match up to their standard,” Yann Caillère, CEO, Accor had told me in an interview earlier. Known to be treat guests as god, Indian hospitality brands like Taj Hotels Resorts & Palaces, […]