Lakme Fashion week this year has a new Indian designer – Naeem Khan – who is showcasing his Autumn/Winter…

Customer Relationship Management in any market must, of course, be consistent with the general marketing strategy since any deviations from a central theme would invariably confuse the consumer. That being said, each market segment reflects the psychology of the target audience, and constitutes the cornerstone of any and all efforts at building and ensuring loyalty. […]

In a market where consumers need to experience a brand before buying its products, large scale lifestyle events are proving to be an important touch point. This week, Marine Drive in Mumbai will convert into outdoor venue for the first Taste of Mumbai, an international food and drink festival. The event will bring together celebrated […]

As is often said, you need to be in touch with your past to create a better future. This is most true for India and its luxury. Not only have the seeds of historical luxury consumption germinated into a full fledged contemporary luxury buying pattern, but India’s culture has influenced its current luxury brands. Maharaja […]

Sachin and Babi Ahluwalia met in 1994 as students at New York’s Fashion Institute of Technology (he was a fashion design major and she was a textile major). As their fascination with textiles grew, so did their romantic interest in each other converting it into a match made in heaven. It also led them to […]

Speculation that Apple is set to launch a low-cost iPhone aimed at emerging markets highlights a dilemma facing many luxury and premium brands. Should luxury brands target the emerging middle class consumer and risk losing their exclusivity? Will the short-term gain in sales revenue undermine the brand’s long-term profitability? The trade-off between accessibility and exclusivity […]