The United States is home to the biggest luxury market in the world. Not only is it a primary market for…

2010 marked the opening of a unique concept store, Soigne K on 63rd and Madison Avenue in Manhattan, one of the most fashionable shopping destinations in the world. When you think of India, you might not necessarily think of a glamorous fashion boutique on Madison Avenue on the same block as Roberto Cavalli. Soigne Kothari, […]

It is not so easy to paint a portrait of a brand’s target market anymore, because today’s luxury clients are constantly on the move. Decades ago, the term “jet set” replaced “café society,” and came to represent a typically old money group of luxury clients. Yes, they traveled to glamorous destinations throughout the globe, but […]

The logic of luxury in emerging markets is a growth story that needs attention and documentation. What intrigues me is how come consumers from Brazil, Russia, India, and China (BRIC) today account for approximately 18-22 per cent of the world’s luxury market? The luxury market is growing at 20-30 per cent in these countries and […]

In Part One of the article we looked at the Top Five traits of a premium Luxury Hotel. As it is said, ‘God is in the small things.’ The same applies to fine attributes that top level luxury travellers seek from the hotels they wish to frequent. Let’s look at the remaining five needs of […]

How do you define luxury in hospitality Is it the history or reputation, location or view, brand value or affiliation, star employees or infrastructure and furnishings, the period furniture you sleep and rest on, the crystal ware, silverware, precious metal flatware you eat and drink from, the finest fittings and fixtures that assist you as […]