Traditionally store windows were the first touch point for the consumers; brilliant windows displays grabbed attention ensuring foot fall and maybe even a sale. No wonder luxury brands went out of their way to have the most outrageous, larger than life and dazzling windows. Of course it all went a complete sea change with the […]

Collaborations among different brands are not unknown or unheard about. In fact a lot of times it is a recommended marketing activity wherein two brands come together for a mutually beneficial relationship wherein they leverage each others strength to achieve a specific goal. Objective could range from creating extensive noise to generating significant coverage in […]

With a literal explosion of e-commerce sites on the India Market – brands have had to resort to ingenious methods to achieve success and stay relevant in the minds of their audience. Gradually brands are realizing that for people shopping isn’t a one-click activity, but rather a Journey of Exploration & Discovery, facilitated at every […]

The rise of Internet revolution brought a crucial change in the way messages were traditionally packaged and force fed to the consumers and the industry. With the advent of social media it has become more about facilitating conversations in a world that is always live and connected. The need now more than ever is to […]

On the morning of November 23, digital entrepreneur Vishal Gondal posted a Facebook update about his luxury car…

With the advent of digital revolution the whole dynamics of marketing seems to have undergone a change. Now it is possible to communicate, connect and engage with your audience wherever they might be. What started out as a trend has transformed into a marketing powerhouse that needs research, has to be customized and then intelligently […]