Prada Crafts The Ultimate Chinese Valentine’s Day Experience, With Both Online And Offline Initiatives
By : | August 10, 2020

 

Prada has revealed an exclusive collection to celebrate the Qixi Festival, China’s “traditional” equivalent of Valentine’s Day which this year will be celebrated on Aug 25th.

The limited-edition products range from heart-shaped bags to belts, sneakers and wallets, and arrive in hues of red and pink. The Prada Odette bag gets remade into a heart, crafted from durable saffiano leather in “Rose Petal,” “Fire Red” and “Black.” The collection also features accessories like lipstick holders and hair clips, all following the theme of love. In addition to the bags, the range also includes a pair of sleek white sneakers sporting Prada’s logo in a heart-shaped patch at the heel.

A WeChat Mini Program developed by the brand, is also providing a panorama experience for users to explore an illustrated virtual garden, where they can also unlock personalized love messages and purchase gifts from the capsule collection. This stunning collection is available at selected Prada boutiques that have festive installations, including a temporary flower station, where customers may purchase flower bouquets created by floral artists up to the day of the festival.

 

 

 

INSTAGRAM