American fashion designer, Rachel Roy’s charity, Kindness Is Always Fashionable recently associated with…
The first of the big global luxury brands entered India around a decade ago, and 2013 is a good vantage point
India may be a difficult market but international luxury brands continue to be bullish …
Trunk shows are just a strategy to sell more products in the short-term, but can affect the image of the brand…
From being exclusively reserved for the traditional elite, the luxury market in India …
Limited editions need to remain loyal to a luxury brand’s DNA, yet stand apart from ordinary luxe …
Lakme Fashion week this year has a new Indian designer – Naeem Khan – who is showcasing his Autumn/Winter…
In the year 2008, as the marketing head of the Indian business house that launched the tableware ..
‘Sustainable luxury’ for many has been just an oxymoron term, but now we see leading luxury fashion brands…
Lakme Fashion week this year has a new Indian designer – Naeem Khan – who is showcasing his Autumn/Winter…
The United States is home to the biggest luxury market in the world. Not only is it a primary market for…
The logic of luxury in emerging markets is a growth story that needs attention and documentation. What intrigues me is how come consumers from Brazil, Russia, India, and China (BRIC) today account for approximately 18-22 per cent of the world’s luxury market? The luxury market is growing at 20-30 per cent in these countries and it is estimated that BRIC will contribute approximately 36 per cent of the global luxury market by 2015 and is predicted to have the largest base of luxury consumers.
The USA is the biggest luxury market in the world. It’s not just a large luxury goods market but also a mentionable hospitality market…
On the morning of November 23, digital entrepreneur Vishal Gondal posted a Facebook update about his luxury car…
We all talk about international luxury brands entering the Indian market and their strategies for the country …
We all talk about international luxury brands entering the Indian market and their strategies for the country. Interestingly, many Indian luxury…
A creative, well-made product is not enough to pleasantly surprise a VVIP customer today. Brands need to devise exclusive realms….
We often hear doubts by luxury brands on why they should go online. And what should they do online We try to clear the air with some facts …