Prince Charles Unveils Modern Artisan Unisex Sustainable Clothing

By : LuxuryNext Team | November 12, 2020

Image Courtesy : YOOX NET-A-PORTER GROUP

YOOX NET-A-PORTER GROUP and The Prince’s Foundation today launch a ready-to-wear luxury collection of womenswear and menswear, comprising 18 pieces.

An evolution of the relationship between HRH The Prince of Wales, President of The Prince’s Foundation, and Federico Marchetti, Chairman and CEO of YOOX NET-A-PORTER GROUP, the collection celebrates both the rich heritage and future of British and Italian textile craftsmanship.

The Prince of Wales, 71, said he believes it is ‘utter madness to have a take, make, throw away approach’ to clothing in a clip released to celebrate The Modern Artisan project – a fashion training program co-founded by The Prince’s Foundation.

The Modern Artisan project guides trainee artisans through the process of bringing a luxury collection to market, marrying training in data insights with sustainable practices and traditional production skills to equip the students for their future careers as truly modern artisans.

Image Courtesy : YOOX NET-A-PORTER GROUP

Six Italian students from leading design school Politecnico di Milano’s Fashion in Process (FiP) research laboratory led the design of the YOOX NET-A-PORTER for The Prince’s Foundation collection. Meanwhile British artisans undertook training in small batch productions skills at Dumfries House, the headquarters of The Prince’s Foundation in Ayrshire, Scotland, allowing them to craft the majority of the collection by hand in the estate’s Textile Training Centre.

Sustainability is at the very heart of the collection, reflecting the shared values of The Prince’s Foundation whose President, HRH The Prince of Wales, has championed action for a sustainable future for more than four decades, and Federico Marchetti, Chairman and CEO of YOOX NET-A-PORTER. The Group has been dedicated to driving sustainability in luxury fashion since 2009.

“The Modern Artisan project harnesses Big Data and Artificial Intelligence to transform the ancient profession of craftsmanship into a contemporary career: we have equipped the next generation of artisans with the digital tools of the trade to navigate an ever-evolving landscape. Designed in Italy and crafted in the UK, this truly sustainable luxury collection illustrates the vast possibilities of cross-border collaborations to tackle environmental challenges and train creative talents in these uncertain times and beyond.” said, Federico Marchetti, Chairman and CEO, YOOX NET-A-PORTER GROUP

Yoox Net-A-Porter’s womenswear collection for The Prince’s Foundation

Image Courtesy – Yoox Net-A-Porter

All profits from the sale of the collection will be donated to The Prince’s Foundation to enable the charity to develop and deliver training programs that will help preserve traditional textile skills. The Modern Artisan project is a long-term partnership between YOOX NET-A-PORTER GROUP and The Prince’s Foundation, which will be showcased at Michelangelo Foundation’s Homo Faber in 2021.

To shop YOOX NET-A-PORTER for The Prince’s Foundation, visit NET-A-PORTER, MR PORTER, YOOX, and THE OUTNET from 12 November 2020.

For more information about The Modern Artisan project please visit: www.ynap.com/pages/the-modern-artisan/