Songs of Summer, a stylish composition for the 2020 go-getter

Bringing together contemporary glamour with the brand’s signature elements, Label Ritu Kumar introduces ‘Songs of Summer’.

The inspiration of the Spring Summer collection comes from the subliminal charm of summer days, with a redefined perspective of resort wear for the modern woman. This season, LABEL takes a sartorial trip reminiscent of days spent in the French Riviera, drinking in the summer sun. Vivacious hues, iconic laid out prints and flirty details make their way onto Parisian silhouettes and easy-breezy fabrics. The line showcases a blend of vibrant summer blossoms, graphic stripes and geometric prints, which encapsulate the allure of being a modern woman in 2020.

The refreshing yet serene color palette is a culmination of all the summer classics; crafted from the canvas of charming summer sunsets and an array of beachy sea shades, combined with lush, tropical greens, the hues come together to create a unique, lively mood.

From sophisticated functional separates and elevating fashion basics to backless and cutaway separates – the silhouettes are a blend of the fresh and the traditional. LABEL also presents the perfect finishing touch – a collection of soft textured accessories, ranging from cross-body bags to edgy belts and jewelry.

The collection is available across India & internationally in Label Ritu Kumar stores & online at www.labelritukumar.com