Image Courtesy – Tiffany & Co.

Tiffany focuses on social responsibility and sustainability by promising diamond traceability and transparency.

Sustainability is deeply ingrained in Tiffany & Co.’s core values, and it has a formal sustainability program in place for over a decade. But now, starting this October, Tiffany will take a pioneering step in diamond traceability by sharing the full craftsmanship journey of its newly sourced, individually registered diamonds. It will be an industry first to disclose the country where each stone is sourced, crafted and set. This follows the 2019 announcement that Tiffany would become the first global luxury jeweler to provide the provenance (region or countries of origin) of its individually registered diamonds. By taking transparency to a new level and sharing the full craftsmanship journey of its diamonds, Tiffany reinforces the brand’s commitment to ensuring that every step in the journey of its products contributes to the well-being of people and the planet.

Image Courtesy – Tiffany & Co.

“Today we advance our commitment to diamond traceability one step further,” said Anisa Kamadoli Costa, chief sustainability officer, Tiffany & Co. “Our customers deserve to know that a Tiffany diamond was sourced with the highest standards, not only in quality but also in social and environmental responsibility. We believe that diamond traceability is the best means to ensure both.”

Tiffany is a unique luxury brand with 20+ year investment in vertical integration. This vertical integration model has helped it design standards of craftsmanship, safe and healthy working environments, community economic development and supply chain traceability. Together with the philanthropic endeavors led by The Tiffany & Co. Foundation, which has granted $85M over 20 years, Tiffany & Co. has been a pioneer in sustainable luxury.

This 183 year old brand, will provide a new Tiffany Diamond Certificate that will have information about the country of origin of its diamonds, along with where it was cut and polished, graded and set in jewelry.

“Sharing the craftsmanship journey of Tiffany diamonds reflects decades of investment in our supply chain,” said Andrew Hart, SVP Diamond and Jewelry Supply, Tiffany & Co. “Directly sourcing responsibly mined rough diamonds, and crafting and setting those diamonds to our standards in our own workshops, is unique to Tiffany among luxury jewelers.”