Image Courtesy Valentino

With the current guidelines to self-isolate amid the coronavirus, industries are adapting, business are adjusting, and creative minds are breaking new ground to find innovative ways to produce original content.

Valentino’s creative director Pierpaolo Piccioli has conceptualized an extraordinary campaign #ValentinoEmpathy, that will see a roster of famous names and artists photographed in the places where they are experiencing this period of isolation, wearing a look from the new season.

Pierpaolo Piccioli, Creative Director Valentino
Image Courtesy Valentino

Presented as a selection of portraits, the subjects of the campaign include Gwyneth Paltrow, Christy Turlington, Laura Dern, Liu Wen, Naomi Campbell, Anwar Hadid and Laetitia Casta amongst others. Each campaign star chose to participate in this project by freely donating their time and presence. Each of them, who are all residing in different locations, will have friends or family photograph portraits of them wearing pieces from both the men’s and women’s fall 2020 collections.

The $1 million the brand would have spent on advertising will be donated to Rome’s Lazzaro Spallanzani National Institute for Infectious Diseases. The images are expected to debut later this year under the title #ValentinoEmpathy.

The whole idea of this special collaboration is that fashion is something that touches you emotionally and it’s all about connecting with people through these months of social distancing.